ROLLS-ROYCE AND REFIK ANADOL COLLABORATED FOR DATA PAINTING
Updated: May 26, 2020
Rolls-Royce‘s art program ‘MUSE’, shared digital data from the colors of every car produced at Goodwood in the last ten years with Refik Anadol. As a result of this collaboration, a LED canvas, which is a work of art like a painting, created for Frieze Los Angeles.
pictures: forces. com
Technology and human life are adapting to each other day by day. We experience technological transformations in many fields, including art. So how does this transformation affect emotions or imaginations or their expression? Have you ever thought about that?
Art of Perfection: Data Painting.
At this point, I would like to share an example that can inspire you; Art of Perfection: Data Painting.
British company Rolls-Royce, which has been a pioneer in the industry in terms of design and quality since the 1900s and has broken world records about ships and aircraft engines, has made an attempt for Frieze Los Angeles. Frieze was founded in 1991 as a contemporary art magazine. In 2003, the company launched its first art fair in London. Currently, one of the most important contemporary art fairs in the World, Frieze started to take place in New York since 2012 and Los Angeles since 2019. The fair, which brings together thousands of visitors and tens of galleries every year, has become a benchmark for art collectors.
youTube: Frieze Los Angeles 2020
Within the context of Frieze Los Angeles 2020, Refik Anadol created work of art, using the color references of Rolls-Royce cars and robotic motion information required to apply full surfaces coating to the cars.
Refik Anadol examines the inevitable place of technology in our lives. He thinks about the relationship between machines and people. In this artwork, he wanted to reflect on this relationship.
The artist aimed to discover the possibilities and difficulties that humanity may face in the digital age.
youTube: Rolls-Royce Motor Cars
Who is Refik Anadol?
Refik Anadol born in İstanbul and currently lives in Los Angeles. He is a media artist, director, and academician at UCLA. He said that, he is always inspired future and science fiction. The artist thinks that technological transformation is unstoppable. So he creates digital works and uses digital materials for his art.
You can see his other works including Walt Disney Concert Hall
The Art of Perfection: Data Painting can be visited in the global center of Rolls-Royce. In addition of the piece will be indifferent showrooms until the end of 2020.